ToolPorch / Craft Pricing
Craft Pricing Calculator for makers who want profit, not vibes
Price a Cricut decal, HTV shirt, or sublimation tumbler from real numbers: materials, your time at a real rate, marketplace fees, and the margin you actually want to keep.
The pricing mistake this calculator refuses to make
Most makers price by "cost times two" — total up materials, double it, done. That formula has two silent leaks. First, it prices your labor at zero: the 25 minutes of weeding and pressing in a $14 shirt is most of what the customer is paying for, and if it's free, you're running a charity with a heat press. Second, it applies fees to cost instead of price: Etsy's percentages come off the sale price, so a fee "added on top" always takes a bigger bite than planned. This calculator prices from the other direction — it solves for the price at which, after every fee, your chosen profit margin actually survives.
Reading the numbers
Break-even is the price at which you recover materials, labor, overhead, and fees exactly — sell below it and every order costs you money. Suggested price layers your target margin on top. If the suggested price looks unsellable for your market, the honest moves are cutting minutes (batching, simpler designs), cutting material cost (bulk blanks), or accepting a thinner margin knowingly — not pretending the labor was free. The math box shows every line so you can see exactly where the price comes from.
Frequently asked questions
How is the suggested price calculated?
Price = (materials + labor + overhead + fixed listing fee) ÷ (1 − percentage fees − profit margin). Solving it that way means the fees and your margin are taken out of the final price — the mistake most makers make is adding fees on top of cost, which quietly shrinks the margin they thought they set.
What should I count as labor?
All of it: design time (amortized if you’ll sell the design many times), machine setup, weeding, pressing, packaging. Pick an honest hourly rate — if you wouldn’t weed vinyl for someone else at $10/hour, don’t charge yourself that rate either. Labor is the cost makers most often price at zero, and it’s why "profitable" shops burn out.
Are the Etsy fees accurate?
The Etsy preset uses the published structure: 6.5% transaction fee, ~3% + $0.25 payment processing, and the $0.20 listing fee, applied to the item price. Offsite-ads fees (12–15% on attributed sales) and shipping-label costs aren’t included — if offsite ads regularly hit your shop, use the custom fee field and add it. Fee schedules change; check Etsy’s current numbers for anything load-bearing.
What’s a reasonable profit margin?
Handmade sellers commonly target 20–40% of the sale price as profit after materials, labor, and fees. Below 15%, one remake or one fee change puts the item underwater. The calculator shows profit in dollars per piece so you can sanity-check the percentage against reality.
Does this work for things besides vinyl and sublimation?
Yes — the presets just pre-fill typical material lines. The custom mode is a general handmade pricing calculator: any materials, your labor, any marketplace’s fees.